Did you know that women make up only 14% of the top advertising roles in London?
That means 86% of advertisements coming out of London agencies are approved by men — even though 85% of purchasing decisions are made by women.
How can we get people talking more about this?
I wanted to get these stats in front of people at a time when they were relaxed and interested in a chat.
So I created something to adorn the surface of every agency bar in London - a coaster/ beer mat/ cute feminist talking point.