BP

 
 

They came to us asking for a fun and engaging promotion to boost petrol sales in the new year.

This led to the campaign ‘Fuel Your Year’ - encouraging consumers to fill their tank and collect their game card for a chance to win free fuel for a year.

BP-Fuel-Your-Year-campaignPOSTER.jpg
 
 

The game card

 
 
 
 
 

They even build upon the campaign for social…

 
 
BP fuel your year social post.jpeg