The book promotion is always popular at McDonald’s. The 2018 books were all focused on Roald Dahl’s fantastic creatures, so we created three vivid boxes to help bring some of Roald Dahl’s most famous creatures to life.
Each box featured an interactive perf-out prop for kids to play and engage with as they read their Roald Dahl book.
press coverage and in-store executions
The Roald Dahl book campaign was very popular, and received coverage from a few venues.
The Key Visual
The above the line agency then used the on-the-box campaign and incorporated it into the TVC.