lego movie 2
The first Lego Movie was a sensation, so we knew this would be big too.
It follows Emmet through the end of the Lego world as he knows it - and he has to save his friends before Armageddon (or, before ‘our-momma-gets-in).
His entire team is kidnapped, and it’s up to Emmet to save them!
We really wanted to focus on team work for this box, so we gathered all of the main characters together for a group shot.
The on-box activity was a fun mad-libs style game, which let kids build their own lego teammate!
The above the line agency then used the idea from the box and incorporated it into the TVC.