These aren’t your normal Pokémon.
These are incredibly rare and powerful Pokémon which make up the mythologies and legends in the Pokémon world.
They’re near impossible to find, capture, and train.
Now, you can find them at McDonald’s. And McDonald’s Happy Meal kids even have an edge in capturing and training them - with our fantastic on-the-box quiz, you’ll find the Legendary Pokémon your’e most compatible with so you can add them to your collection.
Are you ready to find your legendary match? Are you ready to be legendary?
The above the line agency then used the on-the-box campaign and incorporated it into the TVC.