Justice League Action
This was the first Happy Meal I worked on at The Marketing Store.
The goal was to create a Happy Meal to inspire kids to get up and move - like a super hero.
So we created a challenge - a full list of dynamic and character-specific challenges for kids to complete. And once completed, their reward pops straight out of the box: a new and innovative use of the tear strip, we created fun super hero wrist bands for kids to enjoy - and show off to their friends.
The key visual
We wanted to convey a sense of the action and adventure the kids would experience with the on-the-box activity, so used dynamic superhero shots, and made Happy a part of the action.
The above the line agency then used the idea from the box and incorporated it into the TVC.