The world of Animal Jam is popular with kids the world over, allowing them personalise their virtual pets (called plushies), meet new friends in a virtual world, learn about animals, and collect fun and funky accessories.
And there were over 120 different premiums to collect.
We wanted to inspire kids to play and learn - so we created a fun on-the-box animal fact puzzle for them to construct and engage with before they tuned in to explore the animal world.
Wild Explorers Wanted!
The above the line agency then used the on-the-box campaign as part of the TVC - including a range of the animal facts that we uncovered during the ideation process.