Did you know that only 14% of those in the top Ad jobs in London are women?
That means 86% of advertisements coming out of London agencies are approved by men — even though 85% of purchasing decisions are made by women.
How can we get people talking more about women in Adland?
I created a short series of thought-provoking and shareable images full of the stats.
And then thought, hey, they’d make good beermats to create thought-provoking moments in between sips, and to encourage conversation.
*I'm currently talking to the president of SheSays to see if we can roll this out at some of their industry events.